Translate Glorify's rebrand into one of the app's most recognisable daily product moments: a motion-led ritual that made progress feel gentle, spiritual, and rewarding.
The challenge was making a gamification mechanic feel genuinely meaningful rather than gimmicky. It had to earn its place inside a devotional app.
I shaped the motion direction, animation logic, visual pacing, and product feel, working with illustrator Clara Candelot to build a warm illustrated world that could grow from a single seed to a flourishing tree.
The system was designed across ten stages, with soft greens, peach tones, and sky blue carrying the feature across light and dark mode so each milestone felt calm, hopeful, and spiritually grounded.
- 10 distinct stages so users feel measurable progress
- Colour system tested across light and dark mode
- Animation designed to feel like a reward, not a distraction
The Tree of Faith became one of Glorify's most recognised UI moments: a small daily ritual that gives users a visual reason to return, reflect, and keep growing.