Create a seasonal in-app campaign world for Glorify, giving users a reason to return throughout December through daily reflections, prayers, sleep stories, and motion-led visual moments.
The campaign needed to feel festive without becoming loud, keeping the devotional tone of the brand intact across every asset.
I shaped the art direction, motion language, and visual rhythm across the campaign, turning familiar Christmas colours into a softer system of gradients, warm illustration, and quiet typographic moments.
Every touchpoint inside the app was considered: category headers, content thumbnails, sleep story illustrations, and ambient video backgrounds for narrated audio content.
The Christmas category lived inside Glorify's main app. The final screens were planned through storyboard sketches, with each week's thread-connected illustrations flowing into the next.
The campaign created a cohesive seasonal experience inside the app and became a model for how Glorify approaches seasonal moments: design, content, and storytelling working together from day one.