Create a short-form motion trailer that made Christian course content feel accessible, visually compelling, and emotionally clear for social audiences who may never have downloaded the app.
"Who is Jesus" was the first in a series of four motion graphic trailers and set the creative direction for the wider campaign.
I led the motion design direction, shaping the cut-out collage style and guiding freelance collaborators so the full series felt cohesive, sensitive, and visually clear.
The animation follows the voiceover beat by beat, building curiosity through rhythm, image choice, and movement so the story still lands on silent autoplay.
Visual system
- Cut-out collage aesthetic with hand-crafted texture
- Earthy, muted palette: warm yellows, soft reds, dusty blues
- Crumpled paper textures and geometric shapes for depth
- Symbolic imagery that works across cultures and backgrounds
The project started with research into cut-out collage, Bauhaus, vintage advertising, and contemporary editorial motion. From there, the full sequence was storyboarded so every voiceover beat had a clear visual purpose.
The cut-out style became a recognisable part of Glorify's short-form content identity: distinctive enough to stop the scroll, but still sensitive to the subject matter.